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Journal ArticleOPEN ACCESS

Viral Marketing Communication for Brand

  • Tarczydło B
  • Kondak A
  • Konior A
Marketing i Zarządzanie (2018) 54 89-101
DOI: 10.18276/miz.2018.54-07
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Abstract

… In this study, the analysis is deliberately limited to viral marketing communication online as a part of viral marketing concept which evolved from whisper marketing consisting in …

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Tarczydło, B., Kondak, A., & Konior, A. (2018). Viral Marketing Communication for Brand. Marketing i Zarządzanie, 54, 89–101. https://doi.org/10.18276/miz.2018.54-07

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