Principles for the design of online A/B metrics

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Abstract

In this paper, we describe principles for designing metrics in the context of A/B experiments. We share some issues that comes up in designing such experiments and provide solutions to avoid such pitfalls.

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APA

Machmouchi, W., & Buscher, G. (2016). Principles for the design of online A/B metrics. In SIGIR 2016 - Proceedings of the 39th International ACM SIGIR Conference on Research and Development in Information Retrieval (pp. 589–590). Association for Computing Machinery, Inc. https://doi.org/10.1145/2911451.2926731

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