Multilinguality of Digital Platforms as a Factor of Inclusive Growth in the Global Economic Space

Abstract

The concept of inclusive sustainable growth is an important element of the emerging philosophy of inclusiveness. Its primary aim is to provide equal opportunities for all members of society. These opportunities are associated with a personal identity—cultural, social, gender, national, and linguistic. Multilinguality of information resources as a manifestation of linguistic pluralism is one of the ways to ensure sustainable economic development. Leading multinational companies have successfully used the strategy of glocalization for many years by means of self-presentation on localized versions (in the languages of partner countries) promoting values and ideas around the globe. The issues of translation and pragmatic adaptation of digital content have become a relevant subject of up-to-date linguistic research. Multilingual websites of various governmental and corporate organizations are the best manifestation of the concept of linguistic inclusiveness especially in the time of active migration processes. Numerous digital platforms provide content available in a number of languages which ensures understanding of information in general and in detail. This chapter presents an analysis of effective communication-based solutions for creating multilingual websites, pragmatics of translation, strategies for making up content for smooth online communication in the modern age of forced isolation of heterogeneous ethnic groups and multicultural societies.