Intelligent venue, intelligent exhibition and intelligent conventions are three application scenarios of intelligent exhibition. The application module design of intelligent venue includes a basic business module, personalized experience module, system integration module, and people flow value module. The application module design of intelligent exhibition includes builder management system, exhibition customer relationship management system, exhibitor management platform, audience registration management, the system to match business opportunities, exhibition data analysis, etc. The application module design of intelligent conventions includes VIP database, reception service, convention service module, etc. Chinese exhibition enterprises should further explore and practice three application scenarios of intelligent MICE to meet the development needs of new forms of exhibitions.
CITATION STYLE
Zhang, J., Fan, J., & Ni, X. (2019). The application module design of three application scenes of intelligent exhibition. In IOP Conference Series: Materials Science and Engineering (Vol. 563). Institute of Physics Publishing. https://doi.org/10.1088/1757-899X/563/4/042066
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