The Effectiveness of Blended Learning: The Impact of Student’s Characteristics and Digital Literacy on Student Performance

Abstract

Blended learning plays an important role in providing flexibilities to study in terms of time and place. This paper scrutinizes the impact of student characteristics and digital literacy on student performance. It is intended to evaluate the significant predictors of student characteristics and digital literacy as independent variables, and student performance as dependent variables. A survey was conducted to 43 respondents that take Introduction to Management course at Universitas Andalas, Indonesia. The data is then collected including student characteristics, digital literacy and student performance. Data is then analyzed using logistic regression model. The final score of students are utilized as a indicator for student performance. We employed gender, and student type, as indicator to measure student characteristics. The results show that student characteristics and digital literacy give insignificant impact on student performance in blended learning.