Abstract
In new product development (NPD) companies often struggle to achieve both, efficiency as well as flexibility due to their often opposing implications for organizing and managing NPD projects. © Springer-Verlag Berlin Heidelberg 2006 Printed in Germany.
Cite
CITATION STYLE
APA
Herstatt, C., Stockstrom, C., & Nagahira, A. (2006). NPD-process and planning in Japanese engineering companies - Findings from an interview research. In Management of Technology and Innovation in Japan (pp. 249–265). Springer. https://doi.org/10.1007/3-540-31248-X_12
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