Does social communicability mediate the role of trust in mobile phone adoption? An individual level multi-nation exploratory study

Abstract

This paper investigates the role of Social Communicability Index (SCI) in the relationship between trust and Mobile Phone Adoption. Using individual-level secondary data from various nations from a reputable data base and controls such as age, gender and education level, we ran regressions and PLS and found that SCI of individuals does moderate the role of trust in mobile phone adoption for most nations. We conclude with future research direction. © 2012 Springer-Verlag GmbH Berlin Heidelberg.