Effect of Transforming Offline Purchasing of Tamil Books into Online Mobile

Abstract

Tamil books are less accessible among Indian community due to its less demand. People less aware about Tamil books, thus MG Bookstore mobile application is developed to promote the MG Bookstore among people. Mobile application is the appropriate medium for online business in order to reach people and easily. MG Bookstore mobile application is developed for every age of people, but it is only applicable for Android users. In order to attract the buyers, researcher added free reading feature in the MG Bookstore mobile application, which is barely to find in other online business mobile application. Researcher designed and developed this MG Bookstore mobile application by using Buildfire software. Researcher runs the usability test by conducting interview and questionnaire. Researcher also seeks for media experts' and content expert's advices and suggestions to enhance the features of this mobile application. In conclusion, researcher concludes that MG Bookstore mobile application is applicable for everyone and helps the MG Bookstore to expand their business by reaching more people through it.