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Book Chapter

Introduction: The Sports Sector in a Global Context

  • Ennis S
Springer International Publishing, (2020), 1-7
DOI: 10.1007/978-3-030-53740-1_1
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Abstract

This chapter sets the scene for the reader in terms of the key issues that the book addresses. It begins by acknowledging the unprecedented challenges facing the sports sector in general and sports marketers in particular, as a consequence of the Coronavirus...

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APA

Ennis, S. (2020). Introduction: The Sports Sector in a Global Context. In Sports Marketing (pp. 1–7). Springer International Publishing. https://doi.org/10.1007/978-3-030-53740-1_1

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