Determinants of continued participation in web-based co-creation platforms

Abstract

Co-creation is gaining popularity as a means to collect creativity from the crowd. With web-based co-creation platforms, the general public can participate in the product design process and also gain rewards. In this paper, the demands of users to participate in co-creation was explored through the implementation of a co-creation competition, and the motivations of users were verified through an empirical research using a web-based experiment with a theoretical framework built on the Technology Acceptance Model (TAM). The result of the co-creation competition confirmed the existence of demands to co-create and the analysis of the experiment verified the explanatory power of TAM under the context of co-creation, verifying only a part of the TAM3 constructs. © 2014 Springer International Publishing.