Disruption by Design

Abstract

there are four necessary and sufficient conditions that must be present for disruptive innovation to occur: • An addressable market scarcity (see Chapter 1) • A unique solution to key jobs customers need to be done that mitigates the scarcity (Chapter 4) • When compared to possible alternatives for accomplish- ing the job, the price-to-value ratio is significantly lower than any other solution, often by a factor of two or more (Chapter 7) • execution (Chapters 4 through 10) the causal connection of these four levers to the pattern of disruptive innovation is one of the key insights in this book that i learned through years of working as a disruption consultant and by dissecting my prior experiences with software companies that had disruptive potential but failed to achieve it