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Branding der Medienmarke ZDF

  • Hefter A
Gabler Verlag, (2004), 251-264
DOI: 10.1007/978-3-663-08025-1_13
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Hefter, A. (2004). Branding der Medienmarke ZDF. In Erfolgreiche Führung von Medienmarken (pp. 251–264). Gabler Verlag. https://doi.org/10.1007/978-3-663-08025-1_13

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