The application of association rule mining in CRM based on formal concept analysis

Abstract

CRM (Customer Relationship Management) is to select and manage valuable customer relationships and a business strategy, CRM requires a customer-centric corporate culture to support effective marketing, sales and service processes. As a branch of applied mathematics, FCA (formal concept analysis) comes of the understanding of concept in philosophical domain. This paper presents the application of association rule mining in CRM based on formal concept analysis. Experiments show that the proposed algorithm in the CRM more effective than the traditional algorithm. © 2012 Springer-Verlag GmbH.