Challenging the Menstruation Taboo One Sale at a Time: The Role of Social Entrepreneurs in the Period Revolution

Abstract

Punzi and Werner offer an incisive analysis of the role of social entrepreneurs in the so-called ‘period revolution.' The authors explore not only the market strategies and social media messaging of social enterprises, but also how other activists in the menstrual equity movement question or support their work. Building on interviews with 35 social entrepreneurs, communication with current and former Femcare employees, and participant observation of menstrual activists, this study provides a 360-degree view of the surprising number of social entrepreneurs who have entered the menstrual products space, their efforts to innovate and disrupt the industry, and the opportunities and potential pitfalls they face.