Abstract
… 6, we will hear more about how corporations like Red Bull use social media and digital technologies to promote these athletes in relation to youth cultures and adventure communities (…
Cite
CITATION STYLE
APA
Beames, S., Mackie, C., & Atencio, M. (2019). Adventure, Capitalism, and Corporations. In Adventure and Society (pp. 59–78). Springer International Publishing. https://doi.org/10.1007/978-3-319-96062-3_5
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