Impressions and congruency of pictures and voices of characters in “the idolmaster”

Abstract

The impressions of pictures and voices of the characters in “The Idolmaster” were investigated. In Experiment 1, pictures of 61 characters who appear in the mobile game, “The Idolmaster, Cinderella Girls Starlight Stage” were used as stimuli. Moreover, voice recordings of the title calls spoken by voice actress were used as stimuli in Experiment 1. The participants were requested to rate their impressions of the stimuli. The results of factor analysis showed that the impression space was constructed by three factors: “activity”, “coolness” and “evaluation”. In Experiment 2, the congruency between the pictures and the voices was investigated. The results showed that coincidence in both the activity and the coolness factors was important for the congruency between the pictures and voices.