Evaluation of development motivity in Chinese cultural creative industry cluster

Abstract

Development of cluster of cultural and creative industries needs enough motivity. The evaluation system of culture creative industry clusters mainly consist of the following key elements: natural factor, humanity factor, financial factor, enterprise interaction factor, intelligence factor, government service factor and facility factor. Results about Factor Analysis show that clusters of cultural and creative industries in Beijing and Tianjin, Shanghai, Guangzhou and Shandong province are different in development motivity.