How to Read Red: Red in Western Culture (Part II)

Abstract

This article is part of the research project “Glossolalia, an alphabet on Design”. It focuses on the symbolic features of the color red, particularly in material culture in the West, traveling through words representing the various actions that elicit or derive from the use of red (correcting, punishing, prohibiting, protecting, distinguishing, loving, politicizing…). It also discusses similarities in the meanings of pink, purple and orange, the three colors that border RED.