The role of urban advertising in quality of urban land scape

Abstract

Urban advertising is one of the most important principals of advertising knowledge and one of the factor elements of urban landscape in human habitation as it is known an impartible part of urbans framework and the most significance part of commercial acts are appertained to this subject. Present study that in method is applicable, by using of description method work on urban advertising and its incident in Imam St. of Urmia center of West Azerbaijan (as the most important commercial and actual axle in this city) then by using of analyzing method and surveying on rules and regulations and also the visit of case study, outcome information were processed to use of analyze method SWOT proposed administrant solutions for improvement of civil advertising in Imam St. of Urmia. According to encourage of using adaption equipment advertising , deleting the impermissible publicities and preventing of accession of them and consider to needs of small jobs owners and also environmental temporary advertising are proposed as guidelines proposals.