Augmented cityscape: The GLOWfestival case as valuator of the territory cultural heritage

Abstract

Studio Glowarp gained experiences into the application of the Spatial Augmented Reality (SAR) that allowed creating a cultural exhibition called GLOWFestival (www.glowarp.com/glowfestival.html) whose aim was the revaluation of the cultural heritage set in Ostuni, using digital technologies. The enhancement, intended not as a substitute of the historic and cultural value, provides an alternate use through a multimedia installation. The light and its linked technologies promote the culture sustainability infused in an interested audience. Thought as a four-year festival come to an end in 2016, it evoked an event totally dedicated to light as artistic medium. The web had a fundamental role as mean of sharing and diffusion that helped to start important inter-disciplinary collaboration in the ICT area. The share of the event via social network had made possible the involvement of artists from all over the world who merged into an environment open to sharing digital skills. The decisions made brought different age groups closer to the expressive potential that this medium offers as a show through the form of the artistic edutainment. The participation of artists from all over the world was free of charge. This paper wants to show the results, the findings and potentialities of the GLOWFestival.