The Inner Louis Vuitton Circle: Arts-Based Research into Russian Luxury

Abstract

Studying luxury and conspicuous consumption in international settings presents unique challenges. Many aspects of luxury and conspicuous consumption cannot easily be put into words because they involve desires, aesthetics, and emotions, as well as taken-for-granted assumptions about social distinction and inequality. Drawing on Nicolai Eliseev’s artistic inquiry into luxury consumption in Russia, this article proposes arts-based inquiry as a suitable method for examining embodied and aesthetic knowing about luxury and conspicuous consumption, in particular in intercultural settings. The article illustrates these ideas through a series of sketches and a final artwork, by which Eliseev inquired into his experiences and tacit knowledge. The artwork incorporates a cut-up Louis Vuitton bag and references to luxury brands such as Cartier, Vertu, and Dom Perignon. The artistic form expresses the dividing effects and emotions of luxury consumption in Russian social and economic life. The article contributes to an understanding of aesthetic creation as both a method of inquiry and also a practice of resistance and innovation in relation to fashion discourses. Thus, it illustrates the potential of arts-based research methods in intercultural studies of luxury, and the social sciences more broadly.