System Customer Persuasion

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Abstract

You have now understood everything and are ready to use the new concepts and methods. But do you now have the problem that you need some like-minded people to work with or still have to convince your superiors? If so, read on and learn the basics of the theory of motivation as a springboard to winning over your target individuals. You will learn how to tackle your comrades-atarms and get acquainted with some tactics that you can use to convince others of the virtues of usability, user experience and customer experience. To conclude I would like to send you on your way with some studies and statistics that you can include in your presentations.

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APA

Robier, J. (2016). System Customer Persuasion. In Management for Professionals (Vol. Part F328, pp. 105–119). Springer Nature. https://doi.org/10.1007/978-3-319-21062-9_5

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