Present and future languages – How innovation has changed us

18Citations
Citations of this article
30Readers
Mendeley users who have this article in their library.

Abstract

Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.

Cite

CITATION STYLE

APA

Au-Yong-Oliveira, M., Moutinho, R., Ferreira, J. J. P., & Ramos, A. L. (2015). Present and future languages – How innovation has changed us. Journal of Technology Management and Innovation, 10(2), 166–182. https://doi.org/10.4067/S0718-27242015000200012

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free