How to bring the ‘Myth’ of cultural awareness into enterprise software – Challenges and approaches

Abstract

An increasing number of companies see a strong business need to get deeper insights into the cultural settings of their consumers as they are coming to the realization that meanings, behavior and activities of people might differ from region to region, and that this can have an impact on the acceptance and the usage of their products. Sometimes, however, the impact culture can have, is still seen as a myth. This paper focuses on how we at SAP Design Global Design UI Concepts tackle the challenge to bring cultural awareness to the teams.