Conceptual Design and Cognitive Elements of Creativity: Toward Personalized Learning Supports for Design Creativity

Abstract

As an effort to provide students the opportunity in enhancing design creativity in a personalized adaptive manner, an exercise program that addresses cognitive elements of creativity has been devised. The cognitive elements of creativiy include fluecy, flexibility, originality, elaboration and problem sensitivity. We conducted an experiment where the exercise program with self-reporting of affective states was assigned between two simple conceptual design tasks. Design experts evaluated the connceptual design tasks of each student in terms of the cognitive elements. The experiment result supports that the exercise program helps in enhancing design creativity. We are using data mining approaches in understanding the relations among various characteristics of students and their learning experiences in this creativity enhancement exercise. Findings in the experiments as well as data mining results will contribute in design creativity education.