They are not my problem: A content and framing analysis of references to the social determinants of health within Canadian news media, 1993-2014

Abstract

As public support is essential for implementing policies that act on the underlying social determinants of health (SDOH), it is important to consider how the public is exposed to this issue. This article explores how the SDOH have been represented in Canadian news media articles from 1993 to 2014. Of the 113 articles that explicitly included SDOH, housing (12.9%), income (10.5%), and poverty (9.3%) were most frequently reported. Over time, the reporting of SDOH increased, with peaks of coverage occurring at different times for different determinants (e.g., housing in 2005, income in 2009). A framing analysis revealed that the SDOH are presented in multiple ways: as an actionable issue and responsibility of government, a moral responsibility, and-problematically-as an issue that only affects disadvantaged groups.