Culture, trust, and social networks

Abstract

Although the role of trust in group processes has been well established, less is known about the role of trust in social network processes. Trust, conceptualized to have generalized and particularistic aspects, was measured by generalized trust (people can be trusted in general) and relationism (people can be trusted if one has relationships), and their relations with social network characteristics of network homogeneity (extent to which one has a number of friends with similar attitudes) and network closure (extent to which one's social network is closed) were examined in three Western (Australia, Germany, and the United Kingdom) and two East Asian countries (Japan and Korea). Although generalized trust was shown to be positively related to network closure across the five countries, generalized trust and relationism had different relations with network homogeneity in different cultures. The results were interpreted in terms of social institutional and cultural differences. © 2008 The Authors.