Evaluation of Rural Tourism Spatial Pattern Based on Multifactor-Weighted Neural Network Algorithm Model in Big Data Era

Abstract

In recent years, due to the rapid development of rural tourism, rural tourism has lost its unique rurality, which has led to a certain impact on the sustainable development of rural tourism. Primarily, based on the rural characteristics, the social environment development, population development, and economic development are taken as the research indexes, and the evaluation index system of rural tourism destination is constructed. Afterward, an empirical study on the spatial pattern of rural tourism is carried out with examples, and the model is simulated and analyzed by MATLAB software. Finally, the spatial autocorrelation method is used to analyze the evolution characteristics of the rural tourism spatial pattern. The results show that through the analysis of the evaluation error curve of the Back Propagation Neural Network (BPNN), the evaluation error and the actual error range are within 0.08%, which proves that the BPNN algorithm has good calculation accuracy. The BPNN rural tourism destination rurality evaluation model established here can make an effective evaluation of rural tourism space. The results show that the proportion of employees in the primary industry and the penetration rate of mobile phones are the decisive factors in the adjustment of industrial structure and social environmental factors, respectively. Rural per capita tourism income and the proportion of primary industry output value will also have a certain impact on rural evolution. Certain guiding significance is provided for the sustainable development of rural tourism.