Factorial Conjoint Analysis based methodologies

Abstract

Aim of this paper is to underline the main contributions in the context of Factorial Conjoint Analysis. The integration of Conjoint Analysis with the exploratory tools of Multidimensional Data Analysis is the basis of different research strategies, proposed by the authors, combining the common estimation method with its geometrical representation. Here we present a systematic and unitary review of some of these methodologies by taking into account their contribution to several open ended problems. © Springer-Verlag Berlin Heidelberg 2011.