Case Study: A Circular Business Model for Orkla and BIR?

Abstract

In this chapter, we present a case study of the strategic alliance between the two Norwegian companies Orkla and BIR. The case study builds on their attempt to design a business model that spans across their organizational boundaries in order to develop circular solutions for the consumer brands company Orkla. We particularly shed light on the empirical studies we are designing and conducting in close collaboration with the two companies and how those studies can inform the design and implementation of a more circular business model.