Research on Product Marketing of Procter & Gamble

Abstract

Despite the huge impact of covid-19 on the world, fierce market competition has always existed. This paper mainly analyzes the current situation of P&G and the differentiation strategy and knowledge marketing used by P&G for products through swot analysis and porter's five force analysis. The result of this study is that Procter & Gamble promotes products through a combination of differentiation strategy and knowledge marketing. This paper provides certain guidance for the same type of fast-moving consumer goods enterprises in the case of fierce market competition.