Despite the huge impact of covid-19 on the world, fierce market competition has always existed. This paper mainly analyzes the current situation of P&G and the differentiation strategy and knowledge marketing used by P&G for products through swot analysis and porter's five force analysis. The result of this study is that Procter & Gamble promotes products through a combination of differentiation strategy and knowledge marketing. This paper provides certain guidance for the same type of fast-moving consumer goods enterprises in the case of fierce market competition.
CITATION STYLE
Han, X. (2023). Research on Product Marketing of Procter & Gamble. Advances in Economics, Management and Political Sciences, 7(1), 414–419. https://doi.org/10.54254/2754-1169/7/20230263
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