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Book Chapter

Systematic Measurement and Evaluations for Kawaii Products

Springer, (2019), 15-47
DOI: 10.1007/978-981-13-7964-2_2
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Abstract

This chapter introduces the systematic study for kawaii artificial products using questionnaires. The physical attributes employed are color, shape, material perception (visual texture, tactile texture) and sound.

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Ohkura, M., & Aoto, T. (2019). Systematic Measurement and Evaluations for Kawaii Products. In Springer Series on Cultural Computing (pp. 15–47). Springer. https://doi.org/10.1007/978-981-13-7964-2_2

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