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Book Chapter

Introduction to Animation and Advertising

  • Cook M
  • Thompson K
DOI: 10.1007/978-3-030-27939-4_1
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Abstract

… If advertising profoundly shaped animation history, the reverse is also true, and this book … and enriched advertising history. In tracing this history we understand animated advertising to …

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APA

Cook, M., & Thompson, K. M. (2019). Introduction to Animation and Advertising (pp. 1–51). https://doi.org/10.1007/978-3-030-27939-4_1

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