Enhancing personas with their main scenarios

Abstract

The methodology of "personas" is a well-known procedure and very often used for characterizing target users in user-centered design projects. Very often, personas are represented by a picture. This paper introduces a different approach to present the results of a user analysis study with the goal to increase assimilation and comprehension of a project's personas. We believe that creating and developing a new concept enhancing "personas" with their context, giving less importance to the image of the person with a silhouette and adding an image of their main scenarios can make more impact in our organizations. To verify our idea we conducted a study to evaluate which format - "personas" with a picture and "personas" with their contexts - worked better. © 2011 Springer-Verlag.