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Book Chapter

Sticking to Your Roots

  • Beverland M
Palgrave Macmillan UK, (2009), 85-102
DOI: 10.1057/9780230250802_5
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APA

Beverland, M. (2009). Sticking to Your Roots. In Building Brand Authenticity (pp. 85–102). Palgrave Macmillan UK. https://doi.org/10.1057/9780230250802_5

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