Relations between the concepts of disinformation and the fogg behavior model

Abstract

This article aims to relate the concepts of false news and disinformation with the Fogg Behavior Model (FBM) in order to observe their existing connections. For this, two steps were carried out: a) Identify five concepts of fake news or disinformation of organs or institutions that work on information, education, science and/or society issues; and b) Relate the concepts of fake news or disinformation found with Fogg Behavior Model. The research has a qualitative approach, having characteristics of exploratory and documentary research. It is concluded that there were links between definitions of disinformation and fake news by UNESCO (United Nations Educational, Scientific and Cultural Organization), European Commission, Dictionary Oxford, World Economic Forum and Reuters with FBM with diverse levels of similarity. Through this analysis it is possible to learn more about how false information is formulated and how it can influence human behavior.