The Bottled Water

Abstract

The global bottled water market size is expected to reach around USD 350 billion by 2021, following 10% year-on-year growth. The bottled water market is strictly regulated in the United States of America and the European Union. It offers a range of products, including well water, purified water, mineral water, spring water and functional water. Mineral water's `special' mineral composition might have the properties favourable to health. The leading reason for the explosion in bottled water consumption is people's perception of bottled water as purer and healthier. Furthermore, the bottled water consumption is related to economic, social and demographic factors which might influence attitudes towards bottled water.