This paper examines the various terminology used to describe deviant consumer behavior and distinguishes compulsive buying from the other labels. Although most research on this behavior examines in-store purchasing, this paper recognizes the possible problem of compulsive buying behavior occurring through the use of various media, such as the Internet.
CITATION STYLE
Morrison, M. M. (2015). Compulsive Buying Behavior: Terminology and an Appucation to New Media such as the Internet. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 344–348). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_79
Mendeley helps you to discover research relevant for your work.