A review and prospect of china’s rural revitalization research from the perspective of culture and tourism

Abstract

Culture and tourism are important means to implement the strategy of rural revitalization and play a significant role in promoting the high-quality development and common prosperity of rural areas of China. This study analyzed 933 Chinese publications and 71 English publications retrieved from the CNKI and Web of Science databases, and used the CiteSpace software to analyze the overall situation of the research and hotspots of rural revitalization research from the perspective of culture and tourism. The results show that the research on rural revitalization from the perspective of culture and tourism in China has significant policy- oriented characteristics, and the research intensity has increased year by year. Existing research has proposed hotspots, such as rural cultural and tourism resources and landscapes, rural cultural and tourism integration, rural cultural and tourism enrichment, rural industrial development and integration, rural ecotourism, and cultural and tourism rural governance, combining with the goal of implementing the rural revitalization strategy. Although the research content is relatively rich, there is a lack of further exploration. The research methods are mainly qualitative, and the percentage of quantitative research is low. The study areas are relatively dispersed, mainly concentrated in the southwestern area, at various scales including village, township, county, and province. Finally, this review combined the contents of existing literature and proposed that future research should be innovative in terms of theory, research content, research methods, and study areas, in order to promote the integrated development of rural culture and tourism, provide references for subsequent research, and comprehensively promote the implementation of the rural revitalization strategy.