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The Influence of Entrepreneurial Characteristics, Operational Strategies, and Marketing Strategies on the Performance of MSMEs in the Preserved Fish Processing Industry in Sukabumi Regency

  • Lesmana T
  • Iskandar Y
Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021) (2022) 207
DOI: 10.2991/aebmr.k.220204.022
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Abstract

… the impact of entrepreneurial characteristics, operational strategies, and marketing strategies on … Competitiveness is a marketing strategy notion related to a company's capacity to create …

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Lesmana, T., & Iskandar, Y. (2022). The Influence of Entrepreneurial Characteristics, Operational Strategies, and Marketing Strategies on the Performance of MSMEs in the Preserved Fish Processing Industry in Sukabumi Regency. In Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021) (Vol. 207). Atlantis Press. https://doi.org/10.2991/aebmr.k.220204.022

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