CITATION STYLE
Wulf, T. (2022). Kaufst Du mir die Geschichte ab? Advertising Narratives: What are they and how do they work? von Escalas. In Schlüsselwerke der Werbeforschung (pp. 285–295). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-36508-0_25
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