Online communication management in sporting events. Case: EUC handball 2013

Abstract

The benefits and the increasing importance of sports events in our society, have been converted into a powerful communication tool for institutions and companies. Concerning to this the desired audiences should be ensured and reached through it. Moreover, sports events are going beyond the experience, and represent a profitable element in economic and social terms. In addition, we are living in a digital world nowadays. Concerning to this it has to be highlighted that the Internet rules most of our lives, and therefore it is used by almost all institutions and organizations to establish contact with their audiences. In this context the present current study should analyse the communication of the organizers of the European universities championship (EUC) of handball in Poland, 2013. The goals of this study are the presentation of how the online communication is used within sport events, which are the common messages, how can “online” contacts between the organizers of events and their followers of sports events be established and how are their reactions. All this information should help us to understand and know how the new media affect this sector and show the common practises on it.