Second life: A turning point for web 2.0 and E-business?

Abstract

This work analyses the issues that firms must challenge with Web 2.0 tools. In particular, we focus on the metaverse, and Second Life is our case study. We find this platform is able to mash-up web-based features with distinctive aspects of the metaverse. We propose a theoretical framework that explains how the enactment of an environment gives rise to processes of engagement and creation of communities of prosumers. These aspects are unexplored yet and may represent a future and fascinating challenge for Management and IS disciplines. © 2008 Physica-Verlag Heidelberg.