Social influence factor of e-tourism application case study university student

Abstract

The income generated from the tourism sector exhibits the main driving force for national revenues in Indonesian. Based on data from the Ministry of Tourism in Indonesia, it turns out that the potential tourist category originated from the cluster of college students or school-aged cohort. In this line, social media signifies a similar age of internet user based on the Indonesian Internet Service Provider Association (IISPA). In this sense, previous research underlined that all students are active users of the smartphone. Therefore, this study aims to explore how smartphones influence the student's daily utilization in supporting applications of e-Tourism based in Indonesia. The study was conducted using descriptive analysis, causal or explanatory research and SPSS as a tool of data analysis. Operationally, the Bivariate technique serves as the means to answer research questions. As a result, this study revealed 18 relationships that affect students in utilizing smartphones for e-Tourism activities in Indonesia. This research contributes dominantly for the industry in determining the use of a tourism-based application eventually.