Attenuation of broadband problems using data mining techniques

Abstract

The aim of this paper, is to provide appropriate solution of customer complaints on time and up to the mark has been considered a “defensive marketing” strategy or a “zero- defections” strategy, which reduces client disappointment. Overseeing client disappointment goes with web client grumbling administration. It is the discriminating issue for online client administration arrangements and e-CRM. The problems addressed in this paper are, (1) Scrutinize the sources and causes of online complaints; (2) Evaluating efficient ways of handling customer complaints in different categories and (3) Use of data mining techniques to provide solution for broadband issues. The paper proposed that e-businesses should provide excellent online customer services and response time of customers’ requests/complaints must be much reduced in order to retain customers.