Shopping website accessibility study based on users’ mental models

Abstract

The arrival of the Internet information age promotes the development of electronic and information platform - website. A website is a provider of information and a platform for users to communicate and interact. Website interface design must consider human cognitive factors, emotional factors, so the website interface design and interaction design is particularly important. Through experimental demonstration and research, this paper takes shopping website as the research object to analyze the mental model of users in website interface design and the influence of different users’ occupations on the mental model. According to the conclusion of the analysis, firstly, the change process of user mental model in interface interaction is proposed. Secondly, based on the user mental model, this paper summarizes the design principles of the website. Finally, this paper provides a new way of thinking for the study of website accessibility.