Abstract
The crisis that hit the coffee market after the International Coffee Organization (ICO) agreement collapsed in 1989 led Italian company illycaffè to look beyond the typical business model that had characterized the coffee industry to date. illycaffè decided to embrace a new strategic challenge and focus on a direct-purchasing model. They would bypass the intermediaries and reward their chosen growers by paying them a premium over the market price.
Cite
CITATION STYLE
Perrini, F., & Russo, A. (2019). The Roots of Corporate Sustainability: the Art of Managing Innovation and Relationships by illycaffè. In Managing Sustainable Business (pp. 363–394). Springer Netherlands. https://doi.org/10.1007/978-94-024-1144-7_18
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