Abstract
The Adidas example illustrates that regional offices (or regional headquarters) are not uniformly welcome. Indeed, some companies have abandoned regional headquarters all together. In contrast, companies like Citibank see the issue rather differently.
Cite
CITATION STYLE
APA
Schlegelmilch, B. B., & Ambos, B. (2012). How companies organize their European business: The role of regional headquarters. In Diversity in European Marketing: Text and Cases (pp. 195–218). Gabler Verlag. https://doi.org/10.1007/978-3-8349-6976-7_9
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