Event History Methods: Conceptual Issues and an Application to Student Departure from College

Abstract

Recently I purchased a new television at one of those national “superstores” that specialize in selling electronic components and durable goods like washers and dryers. As the salesperson was entering the sale information into the computer, he asked me whether I knew about the extended warranty that was available for the television I purchased. He informed me that for “just $39.99” I could extend the 1-year manufacturer’s warranty for 4 additional years. I told the young man I was not interested in such an offer. He pressed me, telling me that it was “only $10 per year” and that “many customers buy this type of protection” and that I ought to reconsider my decision. I told the young man that I did not think this type of protection was necessary and he stopped his sales pitch.