Into the Future on the Digital Highway

Abstract

Individual mobility is the lifeline of modern societies—today, it is hard to imagine our lives without cars and commercial vehicles. More and more people around the globe are benefiting from the advantages provided by the automobile, especially in the developing countries. The automotive industry is facing a growth trend. At the same time, the industry is also on the threshold of fundamental technological change, driven by the electrification of the powertrain and most of all by digitization. Digitization facilitates greater flexibility and efficiency in production. In the service sector, new offers surrounding the vehicle are being created. Not least, the digital network is paving the way for autonomous driving. In all these aspects, German premium manufacturers are once again underlining their leadership claim with innovative processes, services, and products.